Why We Changed Our Logo

Recently we decided to change our logo by dropping our tagline “The R&D Hardware Store,” which we have used since we started the company. It was meaningful to us, but if anybody even noticed it, I doubt it held much meaning for them. Honestly, “The R&D Hardware Store” tagline can be confusing for a couple of reasons. First, the researchers we supply to would never consider purchasing their components and material from an actual hardware store. Second, the hardware stores of today just don’t carry the reputation that we would like Component Supply to have.

But even though we are getting rid of it, I wanted to take some time to explain why it was meaningful to us in the first place.

Historically, hardware stores were a place where quality products were in stock and where knowledgeable people knew about the products and how to use them. Like the traditional hardware store, Component Supply provides extensive information about our products’ characteristics as well as where and how they can be used, what sizes and materials are best suited for certain applications and what related products and information will enhance those applications. We stocks sizes and types of products based on the possibilities, not just past usages and best sellers. Sadly, these characteristics don’t always exist in today’s typical hardware store. While those traits continue to be meaningful to us, associating them with a hardware store no longer carries the weight it once did.

We still want to assist researchers and product designers in completing their projects by maintaining a comprehensive stock of quality items in as many size and material options as possible and by providing trustworthy, insightful information for how those items may be used. Being “The R&D Hardware Store” is still our mission. The phrase may not be part of the logo, but characteristics behind it will always be part of Component Supply.